Doubling mobile conversion rates with a Headless Shopify experience that feels like an app.
High-end accessories brand based in Paris. Their legacy WordPress site was slow, clunky, and didn't reflect their premium price point.
70% of their traffic was mobile, but only 10% of sales happened there. The existing theme was heavy, unresponsive, and the "Add to Cart" lag was killing impulse buys.
"We sell $3,000 handbags. The scrolling experience needs to feel as smooth as the leather." — Creative Director
We decoupled the frontend. By using a lightweight Javascript framework, we achieved "app-like" transitions. No page reloads. Just instant, fluid navigation between collections and products.
We implemented large, high-fidelity imagery lazy-loading protocols. Browsing products now feels like flipping through a high-end magazine—fast, sharp, and immersive.
